Fractional Finance Teams for Consumer Brands - Abacai
Run finance with confidence, not chaos
Solving these problems.
Our Approach
We diagnose what is really holding you back
We fix the fundamentals, fast
We build a finance function that scales with you
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How we help
Your team of experts
Reporting
Expertise
Automation
Why brands choose Abacai
£1BN
1 Industry
Big4
AI First
Why brands like PerfectTed, Fussy and Ocean Bottle choose Abacai
Let’s get your finance under control
Frequently Asked Questions
How much does it cost?
Pricing depends on size, complexity, and reporting requirements. We scope the work properly before quoting. Fees typically start from around £2,000 per month and can scale to £10,000+ for larger, more complex businesses.
Are you accountants?
Yes. We are an ICAEW-chartered firm. The difference is how we work. We operate like an in-house finance team, not a traditional practice.
Do you specialise in ecommerce, retail, and consumer brands?
Yes. This is the only sector we work in. That focus lets us go much deeper than generalist firms. We do not spread ourselves across multiple industries.
How quickly can you close month-end?
It depends on what you need. Some clients close in one to two working days as part of a premium service. Most choose structured closes of 5, 10, or 15 working days.
Can you work alongside our in-house finance team?
Yes. That is a common setup. We remove day-to-day workload so your internal team can focus on leadership, planning, and decision-making.
Is your pricing fixed?
Yes. Our core service is priced on a fixed monthly fee, scoped carefully upfront. Most clients see no pricing changes for at least 12 months. Anything outside the agreed scope is discussed and priced separately in advance.
What if ecommerce is only part of our business?
That is normal. Many clients also sell wholesale or through retailers. Multi-channel complexity comes with growth, and it is something we handle every day.
Are you the same as a fractional CFO?
No. We do not position ourselves as a CFO replacement. We run the execution and financial foundations that finance leaders and CFOs rely on.
Do we still need an in-house finance team?
It depends on scale. Up to around £5m revenue, we can act as the full finance team. Beyond that, many clients add a fractional FD or CFO alongside us.
Do you bring your own processes?
Yes. We bring proven finance processes built from working with 50+ scaling businesses. We are not process consultants, but we run robust, repeatable setups that work.
Will you handle compliance filings?
Yes. VAT returns, statutory accounts, corporation tax, and confirmation statements are all included in the monthly fee.
Do you run payroll?
Yes. Full UK payroll, including RTI and pension reporting.
Do you pay suppliers?
We offer an optional payments service. We prepare and schedule payments, you review and approve.
Do you charge for extras?
Most services are included. Anything outside scope is discussed and agreed before work starts.
How long is the contract?
Typically 12 months, reflecting annual compliance services. Shorter break clauses can be agreed if needed.
