Case study

Taking Ocean Bottle's Finance Function to the Next Level

Who is Ocean Bottle?

Branded as the world’s most needed bottle, Ocean Bottle is a company that puts sustainability at the forefront of their business model, with 1000 plastic bottles collected from the ocean with every bottle sold.

International expansion

The problem

Very quickly Ocean Bottle started to expand internationally, selling in multiple jurisdictions, and fulfilling orders from warehouses in the EU, the US and Asia.
Selling and operating in multiple regions triggers numerous complexities, including sales tax obligations and process difficulties.

The solution

Abacai took a proactive approach, we worked closely with the team and third-party advisors, to ensure Ocean Bottle was compliant in each of the regions that they operate from and sell to.
With Abacai as their trusted finance partner, Ocean Bottle were able to continue their rapid expansion with confidence.

Part of the team

The problem

Ocean Bottle were looking for a finance function that operated as an extension of their own team, rather than a traditional accounting service.
As the business grew, they required immediate assistance in order to make key business decisions.

The solution

Abacai sits within Ocean Bottle’s Slack channels & Whatsapp groups. This allows everyone in the Ocean Bottle team direct access to their dedicated chartered accountant.
With Abacai managing their finance function, Ocean Bottle were able to concentrate on growing their business, knowing they have the support they require, when it’s required.

Timely and useful

The problem

As a scaling business, Ocean Bottle requires rapid monthly reporting which gives them accurate insights into the financial performance of their business.
Reporting needs to go beyond a profit and loss statement, as the team require regular insight into key business metrics, including ROAS, AOV and gross profit per bottle.

The solution

As e-commerce specialists, Abacai suggested key industry metrics which are now accurately reported, to ensure the team has the information they need to make key business decisions.
Through streamlined processes and working closely with the Ocean Bottle team, Abacai delivers reporting within a few days of the end of the month.

"Working with Abacai has been a game changer for our finance function. They’re super responsive and being able to communicate with them on Slack and Whatsapp, means we get help and assistance when we need it. Their specialist knowledge and expertise has allowed us to navigate the complex changes associated with Brexit and has given us the peace of mind to continue to grow the business sustainably."

Nick Doman, CEO and Founder

Tailored pricing to suit your business

All e-commerce companies are unique and have different requirements. We believe pricing should be as simple and as transparent as possible.

We approach every client as the unique business they are, take the time to learn about their needs and ambitions before providing a tailored quote.

Our expertise is best utilised by companies turning over at least £250k annually.

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